ABFRL partners Accenture for digital transformation

New Delhi: Aditya Birla Fashion and Retail Limited (ABFRL), on Tuesday announced its collaboration with consulting firm Accenture for a digital transformation program that will help the fashion retailer drive growth and improve operational efficiency.

As part of its digital transformation strategy, ABFRL has chosen Accenture to design, develop, and deploy an enterprise resource planning (ERP) system.

“The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems. It will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core using SAP S/4HANA for fashion and vertical business,” it said in a statement on Tuesday.

To stay ahead in today’s fast-changing fashion industry, it is…


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