ASCI releases guidelines for advertising and promotion of virtual digital assets, NFTs and VDA services – ful details here!

Advertising Standards Council of India (ASCI) on February 23 rolled out the much-awaited guidelines for promoting and advertising crypto assets and non-fungible tokens (NFTs), amid concerns that investors are not adequately informed about the risks associated with Variable Dearness Allowance (VDA). ASCI is Indian advertising industry’s self-governing body. 

The guidelines were issue after extensive consultation with all stakeholders, including the government, a media release said.
ASCI said all VDA products and VDA exchanges, or featuring VDAs services should carry the following disclaimer:

“Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

All advertising for virtual digital assets and services needs to follow the following guidelines:

(1) This disclaimer must appear on all advertisements for VDA products, VDA exchanges, or ads featuring VDAs.

“Crypto products and NFTs are unregulated and can…


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