Athleisure brand Aastey gets ₹10 crore funding from Kalaari Capital’s CXXO

New Delhi: Women’s athleisure brand Aastey, which positions itself as an “inclusive” apparel maker, has raised 10 crore in seed funding from CXXO, a Kalaari Capital initiative.

The investment was backed by Kalaari Capital through its $10 million CXXO programme that seeks to back women entrepreneurs.

Aastey positions itself as an “inclusive” apparel maker offering athleisure clothing for varied body types. The brand was conceptualized during the lockdown in 2020 with founders, Jeevika Tyagi and Kanupriya Mundhra who spent over a year researching and developing products and shipping them to India at accessible price points. Its range includes sports bra and leggings offered in 16 sizes.

“Aastey’s mission is to change these damaging stereotypes and address the problem of body inclusivity. As of now, Aastey’s products are available in 16 different sizes, keeping in mind the variations in Indian body…

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