Fintech firm Rupeek to offer gold loans via gold-powered card

Rupeek, an asset-backed digital lending platform, has launched India’s first-ever gold-powered card to allow millions of consumers to get highly-recurring credit requirements using their idle gold. This ‘card for everyone’ gives a quick and economical option for people seeking direct credit, according to the company.

The card form factor enables gold monetisation with use-cases otherwise unheard from a gold-powered credit product. This product from Rupeek’s bouquet of offerings is set to revolutionise customer experience and destigmatize availing gold-backed credit in India, the firm said.

“This revolutionary and first-of-its-kind ‘no questions’ asked card gets delivered to the customer’s doorstep in less than 60 mins with a credit limit offered up to 50 lakh. The gold-powered card is backed by first-in-the-segment features that are currently unheard of within the existing ecosystem.,” according to the firm.


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