Global fragrance self-regulatory body sets up India operations

To standardize the $3 billion unorganized fragrance market in India, The International Fragrance Association (IFRA) has set up operations in the country. The organization’s global president, Martina Bianchini, said the self-regulatory body promotes the safe use of fragrances FMCG products, candles, and luxury perfumes. He said the organization seeks to develop a local understanding of international best practices and that it would advocate for fragrance legislation covering cosmetics and chemicals in India.

“India is a land of spices and flowers. The history of fragrance is centuries old. Hence, the Indian fragrance industry is of utmost importance globally as the increase in production in India will result in greater availability of these products to the world. Our association in India with farmers , highlights the importance of the country’s fragrance sector to the global industry from producers to manufacturers.” The total value of the original perfume products made in India is around £3.8 billion and 75% of that is exported, she said, citing an Avendus report. He said the size of the organized fragrance and flavor market in the country was around £1.26 billion, of which about 30% is exported.

India is a leading supplier of high quality, natural fragrance ingredients. He said that it is difficult to get accurate figures on the industry here as it is unorganized and its socio-economic impact is huge.

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The value chain of the International Fragrance Association (IFRA) is the global representative body of the fragrance industry (IFRA)

The International Fragrance Association (IFRA) is the global representative body of the fragrance industry that seeks to represent the collective interests of the industry and promote the safe use of fragrances.

Bianchini said that IFRA is a voluntary organization and it is expected that its presence in India will strengthen the fragrance industry, helping it to meet global standards. He added that the agency is a coordinating platform for any challenges on safe use and sustainability. “It is voluntary but we hope companies are going to follow this standard as it will only help them. Excessive or incorrect use of perfumes in products can lead to skin problems and companies will eventually conform to global standards.” Federation of Indian Chambers of Commerce and Industry (FICCI) also held its first ever ‘Fragrance Business Summit’ recently. ‘ in which the association participated. “IFRA is here to learn about the needs of the stakeholders in the Indian market and support their capacity building activities”, said Bhuvana Nageswaran, Director, Ultra International, A Fragrance & Taste The company which is part of IFRA.Ultra International is one of its nine member companies in India.

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