Ideal Finance rebrands itself as Mahindra Ideal Finance

Mumbai: Ideal Finance Ltd, a subsidiary of Mahindra and Mahindra Financial Services Ltd on Thursday announced the rebranding of its company as Mahindra Ideal Finance Ltd (MIFL).

“This rebranding will form the bedrock on which the two joint venture partners (Mahindra Finance and Ideal Group) will build the vision of making Mahindra Ideal Finance one of the leading licensed finance companies (LFC) in Sri Lanka,” it said in a statement.

The investment by Mahindra Finance has already resulted in a strong recognition for the company with a re-rating from Fitch ratings to AA – (outlook stable), it said. The lender added that Mahindra Finance’s investment in Sri Lanka is part of Mahindra Finance’s international strategy of expanding into India-like Asian markets; especially those that are of strategic importance for the Mahindra Group for its automotive and farm equipment products.

Ideal Finance already provides a…

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