NEW DELHI :
British retailer Marks & Spencer will introduce its homeware collection including bed linen, cushions, dinnerware, mugs, in India starting 4 March 2022.
With consumers spending longer hours at home, demand for home goods has gone up. Retailers such as Ikea, H&M, and now M&S are trying to capitalize on the trend.
“We are very pleased to finally be launching a Homeware edit in India. This is the right time as consumers are spending more time at home and are looking to update their living space. In line with the market trend, for more Home shopping online, and our own omnichannel strategy, we’re introducing this collection across selected stores, our flagship website, AJIO and Myntra,” said James Munson, managing director of Marks & Spencer Reliance India.
Marks & Spencer opened its first store in India in 2001, and in April 2008 signed a joint venture with Reliance Retail to form Marks &…