Summer sales to cheer up battered beer sector

Beer manufacturers are expecting good sales this summer after two seasons were wiped out by the pandemic waves and ensuing lockdowns. Companies like Ab InBev, United Breweries, Bira 91, Simba, among others, are finally looking forward to surpassing their 2019 business levels and ramping up capacities. At the same time, they are flagging inflation as barley prices have hit all time high, so has packaging with both glass bottles and aluminium cans becoming dearer.

“We are extremely optimistic about the prospect of a bright summer. With the third covid wave receding, consumer sentiment is increasingly becoming positive,” said Kartikeya Sharma, president for India and South East Asia at AB InBev that makes Budweiser, Corona Extra, Hoegaarden beers. “We hope to see beer demand go back to pre-pandemic levels especially in states where the government has kept excise duties in check, we expect demand to be significantly better than 2019 levels,”…


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