Tata AIA Life to support AIA in ‘One Billion Movement’ campaign

New Delhi: Tata AIA Life Insurance Co. has announced its support to the AIA’s ‘One Billion Movement’ campaign initiated by the Hong Kong-based insurer. The campaign intends to engage with a billion people globally to live healthier, longer, better lives by 2030, said the company in a statement. 

The campaign will see the two entities o engage with communities across India to improve wellness with financial inclusion.

While the pandemic has increased the general awareness on the importance of health and wellness, the company said people are still witnessing an increase in lifestyle-related diseases, accounting for more than 70% of all deaths. And so, it is important for insurers like them, it said, to play a responsible and positive role.

The initiative proposes to motivate consumers to embrace health and wellness-oriented activities through simple steps. For this, the company has made a 1.25-second video clip…


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