New Delhi: Coca-Cola India’s soft-drink brand Thums Up has on-boarded Shahrukh Khan as its brand endorser, continuing its legacy of using Bollywood’s A-list celebrities to back the beverage brand.
Earlier this month, The Coca-Cola Company announced that the home-grown Thums Up brand became a billion-dollar brand in 2021—the first to reach the milestone from its portfolio of drinks in India.
The new campaign has been launched to mark this key milestone.
The campaign, conceptualized by Ogilvy, celebrates the coming together of two iconic Indian names—the largest carbonated beverage in the country Thums Up, and the reigning King of Bollywood Shah Rukh Khan, the company said in a statement on Tuesday evening.
Khan joins celebrities such as Akshay Kumar and Salman Khan who have endorsed the brand in the past. In 2020, Salman Khan was roped in by rival PepsiCo to endorse its Pepsi brand.