Boult, a well-known Indian brand that offers affordable TWS products and smartwatches, is all set to expand its product portfolio with the launch of its first-ever soundbar range. The company, known for selling affordable TWS, is now gearing up to launch affordable soundbars as well and hence has launched two new products: BassBox X180 and BassBox X120, starting at INR 4,999.
Bolt co-founder Varun Gupta said: “Today, people want a more immersive and dramatic TV viewing experience, which pretty much means that when someone buys a TV, they are meant to say $40,000 which they will reinvest $5,000 to $Spend $10,000 on a soundbar. “
“BassBox is able to deliver an immersive experience. To do this, we direct the speakers in specific directions so that the sound and audio waves hit the walls in different parts of the room, including height, giving you a more 3-dimensional surround sound experience . We also think this is the biggest unique selling point of this product. We also added an extra large subwoofer and an additional number of speaker drivers to not only provide consumers with heavy bass, but also provide better audio output overall,” he added.
What are the characteristics?
When asked about the integration of AI and Bolt products, Gupta said: “As we said, we are working on bringing in more AI in the most user-friendly format so that customers don’t have to enter much and just Make a call to speak the app name and interact with it.”
The company also offers a “1-Year Unconditional Warranty” on many of its products.
Bolt’s IPO plan
The company also plans to go public next year with the goal of $With expansion into new geographies and categories, revenue will touch Rs 1,000 crore in FY25.
“…we have an internal benchmark that when we hit $Revenue of Rs 1,000 crore is when we want to do an IPO.Technically, we qualify for our IPO today because we were profitable and closed comfortably $5 billion rupees.But we have an internal milestone $1,000 crore, then we will consider ourselves eligible for an IPO,” he said.