Apple apologizes for iPad ‘Crush’ ad after backlash: ‘We missed the point’

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Apple apologized on Thursday after an ad for its latest iPad caused an uproar and angered artists by showing an industrial press crushing objects associated with human creativity. The company also said it would not air the ad on television as planned. (Representative Image)(AP) Social media users were quick to criticize Apple CEO Tim Cook … Read more

Apple to Launch MacBook Air With M3 Chip, iPad Pro Models With OLED Screens in Q1 2023: Report

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Apple is reportedly working on new MacBook models powered by the company’s latest M3 processor, and iPad Pro models equipped with OLED displays, according to a Bloomberg report citing people aware of the company’s plans. The iPhone maker is also reportedly planning to launch an iPad Air in two display sizes. Unlike previous years, Apple … Read more

Apple Working With China’s BYD to Move Key iPad Engineering Resources to Vietnam: Report

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Apple is allocating product development resources for iPad to Vietnam, Nikkei reported on Friday, citing sources briefed on the matter. Apple is working with China’s BYD, a key iPad assembler, to move new product introduction (NPI) resources to Vietnam, the report said, adding that this is the first time the company has shifted NPI resources … Read more

Apple Announces 2023 App Store Award Winners, Hiking App AllTrails Named iPhone App of the Year

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Apple has announced the winners of the 2023 App Store Awards, listing the 14 best apps and games across different categories. Fitness-focussed hiking and biking app AllTrails has emerged as the best app on iPhone this year, while miHoYo’s latest RPG gacha title Honkai: Star Rail has been named as the iPhone Game of the … Read more

Apple Working on iPad Mini Upgrade With Larger 8.7-Inch OLED Screen: Report

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Apple is working on bring OLED screens to two iPad models that could arrive within the next three years, according to a report. The Cupertino company is expected to refresh its iPad Pro models next year with OLED displays and the improved displays will later make their way to other iPad models later in subsequent … Read more

Apple Announces 2023 App Store Award Finalists, Featuring Duolingo, Honkai: Star Rail and More

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Apple has announced the 2023 App Store Award finalists. Each year, the App Store’s editorial team select and spotlight some of the best apps across categories on Apple’s Storefront. Apps and games on App Store are recognised for their technical and creative achievements. This year’s App Store Award finalists include over 40 app and game … Read more

Apple to Launch Refreshed iPad Air, iPad Pro Models in Two Display Sizes in 2024: Ming-Chi Kuo

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Apple is planning on launching refreshed versions of the iPad Air and iPad Pro in 2024, according to TF Securities analyst Ming-Chi Kuo. In a new Medium blog post, Kuo claims that Apple will release a new 12.9-inch iPad Air model for the first time, alongside the regular 10.9-inch model. The upgraded iPad Pro models … Read more

Apple Could Replace 12.9-Inch Mini-LED iPad Pro With 13-Inch OLED Model in 2024: Report

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Apple is reportedly planning to launch a new iPad model that will replace the 12.9-inch iPad Pro model next year, while becoming the largest tablet sold by the company. According to a report by market research firm TrendForce, Apple is set to introduce its first two tablet models with OLED screens — a 11-inch iPad … Read more